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West Hollywood, CA — L'Forma is proud to announce the completion of a BASWA Phon acoustical plaster ceiling at Kith's West Hollywood flagship. As a certified BASWA installer, L'Forma delivered a seamless, high-performance acoustic finish that controls sound in the retail space without a single visible panel or seam — pairing acoustic engineering with the flawless aesthetic Kith's environments demand.
L'Forma installed 900 square feet of the 30 mm BASWA Phon Classic Fine system — a premium Swiss seamless acoustic plaster built up from BASWA's mineral-wool panels, base, and fine finish coats. Applied to the ceiling, the system absorbs sound and reduces reverberation across the space while reading as a clean, continuous, monolithic surface. Unlike conventional acoustic panels or baffles, BASWA Phon disappears into the architecture, delivering performance invisibly.
BASWA Phon is a specialized system that can only be installed by trained, certified applicators — and L'Forma is among them. Each coat, from the panel layout to the hand-finished topcoat, was executed to BASWA's exacting standards, achieving the smooth, uniform finish and full acoustic performance the system is engineered for. For a flagship retail environment where both sound and surface matter, it's a finish few contractors are equipped to deliver.
"BASWA is one of the most demanding finishes we install — it has to perform acoustically and look absolutely seamless, with zero margin for error. Being a certified BASWA applicator lets us bring that level of specialty finish to flagship spaces like Kith. The result is a ceiling that quiets the room while looking like a flawless, uninterrupted surface." — Peter Heretakis, Project Manager, L'Forma
The acoustical scope complements L'Forma's broader work at Kith West Hollywood and reflects the firm's range across specialty finishes — from Venetian plaster to certified acoustic systems — for the world's leading luxury retail brands.
L'Forma is a New York-based construction management and specialty finishing firm delivering Venetian plaster, acoustical plaster, BASWA Phon, ornamental plaster, and decorative finishes for luxury retail, cultural, and residential spaces. Founded in 2019, L'Forma self-performs flawless hand-applied finishes for the world's most demanding brands across NYC, Miami, California, and nationwide. Learn more at lforma.com.
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