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L'Forma Project

Brunello Cucinelli - Gansevoort

Brunello Cucinelli

Brunello Cucinelli is an Italian luxury house celebrated for its cashmere and "quiet luxury" aesthetic, rooted in humanistic craftsmanship — values that extend to the tactile, hand-worked surfaces of its boutiques.
Location
New York, NY

L'Forma delivered a custom textured plaster finish for Brunello Cucinelli in New York's Gansevoort district, recreating an Italian specification with material custom-made in-house by our team. Working with BR Design Associates over three weeks, L'Forma produced the warm, tactile Marmorino-style finish that reflects the brand's understated Italian luxury — a bespoke result achievable only through self-performed craft.

What we did
Walkthrough Video

Brunello Cucinelli
New York, NY

New Museum

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Skin1004

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La Double J