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L'Forma Project

Athleta

GAP INC.

Athleta is a women's performance and lifestyle apparel brand, part of Gap Inc., designing versatile activewear for movement — with a national retail footprint that calls for consistent, repeatable finish quality.
Location
Nationwide

L'Forma delivered specialty plaster finishes — Venetian plaster and Roman clay — for Athleta across more than 40 locations nationwide, bringing consistent, warm, textured walls to the brand's retail rollout. Working with Sargenti Architects on roughly eight-week cycles per store, L'Forma provided the reliability and repeatable quality a national retail program demands, holding a single flawless standard from coast to coast.

What we did
Walkthrough Video

GAP INC.
New York, NY

New Museum

New York, NY

Skin1004

New York, NY

La Double J