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L'Forma Project

La Double J

La Double J

La DoubleJ is an Italian luxury fashion and lifestyle brand founded by J.J. Martin, celebrated for its bold, maximalist prints across apparel, homeware, and accessories — a sensibility that demanded an equally expressive plaster finish.
Location
New York, NY

L'Forma collaborated directly with La Double J's Italian design team to replicate a bespoke Venetian plaster finish for the brand's New York boutique. Working with Space 4 Architecture, our craftsmen matched the exact texture and tone specified from Italy, bringing authentic Old-World plaster character to a modern luxury retail space — completed in a single month without compromising the finish's depth or precision.

What we did
Walkthrough Video

La Double J
New York, NY

New Museum

New York, NY

Skin1004

New York, NY

Met Museum